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Barak Bar-Cohen has over 25 years of experience building and scaling businesses in the telecommunication, digital media and beverage industries both in the U.S. and abroad.

Barak is the former Chief Operating Officer of Bai Brands, a healthy antioxidant infused beverage company based in Princeton, NJ which was acquired by Dr. Pepper Snapple Group (now KDP) for $1.7 billion. At Bai, Barak was responsible for all operational functions including production, quality control, regulatory, customer care, procurement, warehousing, demand planning, variety pack production, e-commerce fulfillment and inventory management.

While at Bai, he built one of the largest variety packing operations in the enhanced water industry, developing and implementing automated robotic solutions that supported exponential growth in the club, grocery and online channels. These automated lines supported production levels of millions of cases per month and are still in use to this day.

Prior to this role, Barak held several executive leadership roles at Piksel, a global provider of IPTV enterprise software solutions responsible for over 750 employees across 20 offices worldwide. Barak served as an investor and President and Chief Operating Officer for Narrowstep, a TV over the internet software platform company based in London which was acquired by Piksel in 2010.

From 2000 through 2005, Barak served in several Senior Management roles at RCN Corporation, a leading provider of bundled communication services to residential customers across the United States which was later sold to private equity group Abry Partners for over $1.2 billion.

Barak received a Bachelor of Arts in Economics with Honors from Brandeis University and earned an MBA from the Tuck School of Business at Dartmouth College.